Backlinks for integration announcement posts: a clean URL plan

What you are trying to rank for (and why posts compete)

After a partner launch, people usually aren’t searching for your press release. They want a fast answer: do the tools connect, and how hard is setup?

The searches you are really chasing

Most demand clusters around a few plain phrases. The wording changes, but the intent stays the same:

• “Tool A integrates with Tool B” / “does Tool A integrate with Tool B”
• “Tool A + Tool B integration” / “Tool A Tool B connector”
• “Tool A works with Tool B” / “Tool A Tool B partnership”
• “how to connect Tool A to Tool B” plus “setup” or “installation”
• “Tool A Tool B sync” or “import/export” (how data moves)

If your announcement post targets those same terms, it can accidentally become the page Google ranks first. That’s often great for a week or two, then less great later.

Announcement posts rank quickly because they’re fresh, get a burst of attention, and often pick up partner launch backlinks from newsletters, social posts, and roundups. The downside is they age fast. Once the launch moment passes, the post usually stops getting updates. Clicks drop because searchers now want current setup steps, screenshots, plan details, and troubleshooting.

Your evergreen integration page should own the long-term intent. It’s where you keep the stable promise: what the integration does, who it’s for, how to set it up today, and what to do when something breaks.

What cannibalization looks like in plain terms

Cannibalization is when two pages on your site try to rank for the same query, so Google keeps swapping them.

You’ll notice it when impressions split, the ranking URL changes week to week, and neither page holds a steady top spot for the main “integrates with” phrase. The fix starts with clarity: the announcement post is a dated update; the evergreen integration page is the lasting answer.

Announcement vs evergreen page: different jobs, different intent

An announcement post is time-stamped news. People land on it for the story: who partnered with whom, what shipped, why it matters, and proof it’s real (quotes, logos, early results).

An evergreen integration page is a utility page. People land on it to complete a task: confirm the integration exists, understand what it does, set it up, and check requirements, limits, and FAQs.

That difference should drive your keyword split. Keep the announcement focused on launch and credibility terms, and keep the evergreen page focused on “integrates with” and “how to connect” terms. That’s how you earn partner launch backlinks without pulling rankings away from the page that should convert.

A simple mapping usually works:

• Announcement post: “[Partner] + partnership”, “launch”, “now available”, “introducing”, “new integration”, “announces integration”
• Evergreen integration page: “integrates with [Partner]”, “[Your product] [Partner] integration”, “connect [Partner]”, “setup”, “requirements”, “pricing”, “FAQ”

It’s fine for both pages to rank when the intent is clearly different. “Company A announces Company B integration” is a news query. “Company A Company B integration setup” is a task query.

It’s not fine when both pages chase the same head term, like “Company A integrates with Company B”. If your announcement tries to win that phrase, it can outrank the evergreen page for a while, then decay as the post ages. The result is unstable visibility.

A practical rule: the evergreen page should answer “Can I do this, and how?”, while the announcement answers “What changed, and why should I care?” If you’re building partner launch backlinks, point the strongest authority at the evergreen page and let the announcement earn attention for the launch story.

URL strategy: where each page should live

Your announcement post and your evergreen integration page shouldn’t live side by side in the same folder. Put them in different places so Google (and humans) can tell they have different jobs.

A simple structure that works for most sites:

• Announcement: /blog/partner-x-integration (or /blog/2026/02/partner-x-integration-live if you use date archives)
• Evergreen integration page: /integrations/partner-x (or /integrations/partner-x-connector if you have multiple methods)

The folder name matters more than the exact slug. The blog folder signals “time-based update.” The integrations folder signals “reference page that should stay current.”

Titles and H1s: keep them clearly different

Avoid making the two pages look like twins. If both pages have the same Title and H1, you’re inviting cannibalization.

A clean split looks like this:

• Announcement Title/H1: “Partner X integration is live” or “Now available: Partner X integration”
• Evergreen page Title/H1: “Partner X integration” or “Connect Partner X to [Your Product]”

Keep the announcement focused on what changed (launch details, what it unlocks, timeline). Keep the evergreen page focused on what it is (how it works, key features, requirements, support).

If you already published the announcement under /integrations/

Don’t panic, but fix it before you build backlinks and accidentally boost the wrong URL.

Pick one move:

• Move the announcement to /blog/ and 301 redirect the old URL.
• If you can’t move it, add a canonical pointing to the evergreen integration page and rewrite the announcement to be clearly time-based.
• If the announcement is getting traction, keep it, but adjust its Title/H1 to “launch” language and make the evergreen page the main “integration” target.

If you later build authority (for example, with high-quality placements from a provider like SEOBoosty), point the strongest links to the evergreen integration URL, not the launch post.

Keyword mapping that avoids cannibalization

The simplest way to prevent two pages from fighting is to give them different primary queries and stick to them. Your evergreen integration page should own steady, high-intent searches people use when they’re trying to connect tools. Your announcement post should own news-style searches people use when they heard something changed.

A simple example:

• Evergreen page primary: “YourProduct integrates with PartnerX” (plus close variants like “YourProduct PartnerX integration”)
• Announcement post primary: “Announcing the PartnerX integration” (plus variants like “PartnerX integration launch”)

Once the primary query is clear, assign secondary queries based on what the searcher wants to do.

Map secondary queries by intent

Evergreen page secondary queries should answer “how does this work?” and “can I set it up?” This is where setup steps, requirements, permissions, supported plans, limits, troubleshooting, and common use cases belong. It’s also where “how to connect YourProduct to PartnerX” should live.

Announcement post secondary queries should answer “what’s new?” and “why should I care?” Focus on what the integration unlocks, who it’s for, what’s included on day one, what’s coming next, and any timeline details.

If you feel tempted to add a full setup guide to the announcement, treat that as a warning sign. Keep the announcement light, then point readers to the evergreen page for the details.

A one-sentence rule your team can follow

If a keyword sounds like news (announcing, launch, new, today, now available), it goes to the announcement. If it sounds like action (integrates with, connect, setup, how to), it goes to the evergreen page.

When you build partner launch backlinks, aim most authority at the evergreen page so it wins the long-term query. Let the announcement earn a smaller set of links for short-lived buzz. If you use a provider like SEOBoosty, that split is easy to plan upfront: evergreen gets the strongest placements, announcement gets a lighter push.

Step-by-step: launch without splitting rankings

Avoiding cannibalization starts with deciding which page is the home for long-term integration searches. Then make every other asset support it.

A clean launch sequence

1. Publish the evergreen integration page first. Even a simple version is fine: what it does, who it’s for, setup steps, and FAQs. This page should be the one you want ranking for “Brand A integrates with Brand B” queries.

2. Publish the announcement post second, and link it fast. In the first third of the post, add a clear pointer to the evergreen page (for example, “See the full Brand A + Brand B integration guide”). This keeps launch attention from pulling rankings away from the page that should win long-term.

3. Add a short “How it works” section in the announcement, then stop. Give readers enough to understand the value in 3-6 sentences, then point to the evergreen page for steps, screenshots, troubleshooting, and plan details.

4. Keep “fresh news” content in the announcement only. A partner quote, launch story, or a single use case belongs in the post, not the evergreen page. That keeps the evergreen page timeless and reduces pressure to rewrite it every time you hit a new milestone.

5. Index and monitor, then adjust early. Submit both pages for indexing, then watch which URL ranks for which terms over the next 2-4 weeks. If the post starts ranking for high-intent “integrates with” terms, reduce overlapping headings on the post and strengthen internal links toward the evergreen page.

A practical example: if a CRM launches a new helpdesk integration, let the announcement celebrate the release and include one customer workflow. Keep setup, permissions, limitations, and FAQs on the evergreen integration page.

If you’re building authority, aim most external links at the evergreen page. Use a smaller number of high-quality placements (like the kinds available through SEOBoosty) to reinforce the URL you actually want to win.

Internal linking rules that keep the evergreen page in control

If you publish both an announcement post and an evergreen integration page, internal links decide which one Google treats as the main answer. The goal is simple: the announcement can capture news and partner interest, but the evergreen page should be the home base for setup and “integrates with” searches.

A practical rule: every announcement post should point to the evergreen integration page early, using clear, boring anchor text like “Integration details” or “Setup guide” (not branded marketing copy). Keep that phrasing consistent across partners so the pattern is obvious.

A repeatable link block (use it on every announcement)

Place a small block near the top or after the first few paragraphs, and keep it the same each time. A simple three-item set usually covers what readers want: integration details, setup guide, and supported features. This helps readers, and it signals that the evergreen page is where the complete information lives.

Near that block, add one boundary-setting line: “This post covers the launch and what’s new. The integration page lists all supported features and limits.” Add a quick “what’s not supported” note if it prevents confusion (and support tickets).

Show hierarchy with breadcrumbs (or simple nav)

Make the page path clear with breadcrumbs or a basic nav trail. Even a simple structure like “Integrations > [Partner]” on the evergreen page, and “Blog > Launches > [Partner]” on the announcement, helps Google understand which page is the evergreen reference.

If you have many integrations, create an Integrations hub (a category page) and link to it from both the announcement and the evergreen page. The hub should link out to each evergreen integration page, not to announcements.

To keep rankings stable, send more internal links to the evergreen page over time (from docs, FAQs, and related product pages). Use announcement-post backlinks mainly for short-term discovery, while you build lasting authority to the evergreen page with stronger placements, like the kinds SEOBoosty sources from high-authority publications.

Refresh schedule: keep both pages useful (and ranking)

A launch post is time-sensitive. An evergreen integration page is a living manual. Treat them the same and rankings get messy: the announcement goes stale, and the evergreen page never earns trust.

A practical rule: your announcement should age into a record of what happened, while the evergreen page stays the place people land when they want to set it up.

A simple cadence

Most teams do well with a light schedule that matches how interest rises and falls after launch:

• 2 weeks after launch: fix confusion, add missing steps, confirm tracking is correct
• 60-90 days: add real outcomes and common questions, remove guesses
• Every 6-12 months: refresh screenshots, UI labels, and any “current limits” notes

Between those checkpoints, update immediately if the integration breaks, a key step changes, or pricing/permissions change.

What to refresh on each page

On the announcement page, focus on proof and context. Add outcomes you can verify (for example, “X% of new signups connected it in week 1”), a clearer timeline, and updated screenshots if the UI changed. If partners add co-marketing assets later (webinar, template, use case), include a short “What’s new since launch” block.

On the evergreen integration page, focus on accuracy and completion. Update setup steps, expand FAQs using real questions from support tickets, and add small troubleshooting notes that prevent rage quits.

When product changes happen, keep the URL stable. Update the content, add a visible “Last updated” line near the top, and note what changed in one sentence. This matters even more if you’re building links, because a stable page history helps search engines trust you.

If you do only one thing: keep the evergreen page current, and let the announcement become a dated, credible reference that points people back to the evergreen setup.

Common mistakes that cause cannibalization

Cannibalization usually happens when your announcement post and your evergreen integration page end up answering the same question in the same way. Google then has to guess which one to show, and you get rankings that bounce around instead of one clear winner.

The patterns that split relevance

The fastest way to trigger it is copying the same page signals onto both URLs. If both pages share nearly identical titles, H1s, and opening paragraphs, they look interchangeable, even if one is meant to be news and the other is meant to be the long-term “how it works” page.

Another common trap is letting the announcement become the only place with real setup details. That feels helpful during launch week, but it trains search engines (and users) to treat the news post as the best answer for ongoing how-to queries.

Watch for these mistakes:

• Matching titles and H1s across both pages
• Putting the full setup guide only on the announcement post, then leaving the evergreen page vague
• Publishing an evergreen page that’s too thin, so the announcement ranks for “how to connect” searches
• Inconsistent partner naming (Partner X vs PartnerX) across the slug, headings, and body text
• Changing URLs after launch, which resets momentum and often breaks the page relationship

A quick reality check: if someone searches “Product A integrates with PartnerX,” your evergreen page should be the best fit. If your announcement post explains everything more clearly, it will keep stealing that traffic.

A small example (what it looks like in practice)

Say you launch a PartnerX integration. You publish an announcement at /blog/partnerx-integration and an evergreen page at /integrations/partnerx. If both are titled “PartnerX Integration,” and the blog post includes the only step-by-step, the blog post can outrank the integrations page for months.

Fixing it later is harder, especially if you also point partner launch backlinks at the announcement. Keep links to the post focused on launch-news intent, and make sure the evergreen page is the one that earns and keeps “integrates with” authority over time.

Quick checklist before you publish

Before you hit publish, make sure your two URLs have different roles. Your evergreen integration page should be the long-term answer for setup and “how it works.” Your announcement post should be the time-stamped story: what changed, why now, and what to do next.

Use this checklist to prevent overlap and make launch-post links support (not compete with) your main integration page:

• The evergreen page passes the “setup test”: it explains what the integration does, who it’s for, and the basic steps to get it running.
• The announcement post passes the “news test”: it states what’s new, why it matters, and where to learn setup (the evergreen page).
• Titles and meta descriptions are clearly different. One reads like a guide (“Integration: setup, features, requirements”). The other reads like an update (“Now available: new integration with X”).
• The announcement points to the evergreen page early (near the first screen) and again near the end, using natural wording like “Setup guide” or “How to connect.”
• Each page has a single primary target. If you catch yourself trying to rank both pages for the same “integrates with” query, rewrite before publishing.
• Refreshes are scheduled: a quick check of the announcement in 30-60 days, and a deeper evergreen update every quarter (screenshots, steps, FAQs).

One practical tip: if you plan to build partner launch backlinks, aim most authority at the evergreen page. The announcement can earn shares and short-term attention, but the guide is what you want ranking year-round. If you use a service like SEOBoosty, this is the page that typically benefits most from premium placements.

Example scenario: a partner launch that ranks without conflict

A SaaS company launches a new PartnerX integration. They want to rank for “integrates with PartnerX” and similar searches, while keeping the integration page as the main result.

They publish two pages on purpose, each with a different job.

The evergreen integration page lives at a stable URL (for example, /integrations/partnerx/). It’s written for people who already intend to connect the tools. It covers what users actually look for:

• What the integration does (key workflows)
• Setup steps and required permissions
• Data syncing rules (what moves, what doesn’t)
• Troubleshooting and common errors
• FAQs and support handoff

The announcement post lives at a time-based URL (for example, /blog/partnerx-integration-launch/). It’s written for discovery and shares the story: why the partnership happened, one clear use case, rollout timing (beta vs general release), and a short quote from each team. It also points readers to the evergreen page using consistent anchor text, not a dozen variations.

Links to launch posts still matter, but the split is intentional. Most authority goes to the evergreen page because that’s the page you want to own “integrates with” intent. The announcement gets a smaller push so it can be crawled quickly, picked up by newsletters, and rank for newsy queries like “PartnerX integration launch” without stealing the core terms. If you’re using a curated backlink source like SEOBoosty, assign the strongest placements to the evergreen URL and a lighter set to the launch post.

After 30 days, they review:

• Rankings split by query group (launch terms vs setup terms)
• Clicks and signups from the evergreen page
• Assisted signups that started on the announcement and converted later
• Whether the announcement is outranking the evergreen for core queries

Next steps: publish, then build authority in the right place

Pick one page to own the ranking long-term: your evergreen integration page. Choose a single target query for it (for example, “Product A integrates with Product B”), then cover what a visitor needs to decide: what it does, how it works, setup steps, screenshots, limits, plan notes, and support.

Publish the evergreen page first with a clean, stable URL you won’t change. Then publish the partner launch announcement as a separate, time-stamped post that points readers (and search engines) back to the evergreen page for the full details.

Once both are live, build authority with a simple plan. For launch posts, the goal is discovery, not ownership of the main keyword. Put most link effort into the evergreen page so it stays the primary result after launch week.

Here’s a practical order of operations:

• Finalize the evergreen page query and on-page sections (FAQ included)
• Publish the evergreen page, then the announcement within a day or two
• Add internal links from the announcement to the evergreen page using clear, consistent anchor text
• Build backlinks: prioritize the evergreen page, add a small number to the announcement
• Log a refresh schedule in your calendar now

For backlinks, start with sources you can control (partners, customer stories, newsletters, community posts), then add a few higher-authority placements if you can. If you need hard-to-get placements at scale, a curated subscription like SEOBoosty (SEOBoosty, seoboosty.com) can help by securing backlinks from authoritative sites. In this setup, it’s usually smartest to point that strongest authority at the evergreen integration page first.

Finally, set a refresh routine so neither page decays: update the evergreen page monthly for the first quarter (screenshots, steps, limits), then quarterly. Update the announcement once at 30-60 days with a short “what changed” note and a stronger pointer to the evergreen page.