For ecommerce
Ecommerce link building for the pages that sell.
Nobody links to a category page. They link to the guide you wrote about the category, and the guide does not take the order. A package goes straight at the page that does.
- Consumer and lifestyle publishers
- Aim it at a category or product page
- Live in about an hour
Head publisher
theverge.com
- No rate card
- Dofollow
- Placed 2012
- 1,756
- links in the package
- 82
- independent sites
The name is released to your account the moment the package is yours.
$1,299per year, one buyer
Read live before you pay
Publishers in the catalog tonight
The structural problem
Your best pages are the ones nobody cites.
Ecommerce link profiles are shaped like a funnel upside down: the blog collects everything and the commercial pages collect nothing. That gap does not close by writing more blog posts.
Publishers who cover things people buy
Eater, National Geographic, Afar, Travel Weekly, Yanko Design and Romper head packages here, alongside trade titles for whatever you sell.
Straight at a category page
A package points at one URL, so it goes to the collection or product page you are actually trying to rank rather than to a guide about it.
Seasonal, and movable
Move it onto the seasonal collection while the season is on, and off it afterwards. Changes take minutes.
No sample to ship
Product-seeding outreach costs stock, shipping and weeks of waiting for a mention that may not carry a link at all.
How to spend it
One page at a time, where the margin is.
A catalogue with ten thousand SKUs cannot be link-built page by page and does not need to be. Category pages carry the rankings, and a package aimed at one of them lifts everything filed underneath it.
- The category page that sits second or third and would earn from first
- A seasonal collection while the season is running
- A high-margin product page that outranks nothing today
- A brand or comparison page where buyers arrive already deciding
Four packages, and what came with them.
The publisher at the head, then the size of the profile that came with it. Every row was in the catalog.
| Price | Head publisher | Links | Sites linking |
|---|---|---|---|
| $149 | massart.edu | 76 | 47 |
| $799 | technologyreview.com | 142 | 79 |
| $1,299 | theverge.com | 1,756 | 82 |
| $1,999 | microsoft.com | 385 | 169 |
Questions
What ecommerce teams ask.
- Can a package point at a product page?
- At any URL on your domain, product pages included. Category pages are the more common choice because the ranking they hold covers everything underneath them.
- Do you have publishers in my niche?
- The catalog carries 2,627 publishers and filters by subject. Consumer, food, travel, design and home are all represented, and you check the fit yourself before buying.
- Is this better than product seeding?
- It is faster and it costs no stock. Seeding can produce a genuinely great mention, and it can also produce a nofollow line in a roundup after six weeks of shipping samples.
- What about seasonal pages?
- Aim a package at the seasonal collection while it matters and move it when the season turns. There is no limit on how often you re-point it inside the year.
- How many do I need?
- One per page you are trying to move. There is no minimum order, so the honest answer is to start with one and see.
- How fast does it go live?
- About an hour from payment. No sample to send and nobody to wait on.
Aim one at a category page.
Open the catalog, filter by subject, and see what stands behind a name before you spend anything.